SHANGHAI – PolyOne Corporation (NYSE: POL) is introducing its Percept™ Authentication Technologies in Asia this week at Chinaplas 2014. This full-spectrum portfolio of brand protection solutions, launched initially in North America and Europe late last year, is now available in the Asia Pacific region. Consisting of a highly customizable set of technologies, Percept solutions were developed to help customers positively authenticate their products, thereby maintaining brand integrity and reducing risks associated with fraudulent goods.
“As companies continue to widen their global manufacturing footprints, the demand for authentication technologies, especially in healthcare packaging, premium food packaging and consumer electronics is increasing,” said Say Eng Lee, general manager, PolyOne Color and Additives Asia. “Our advanced solutions can help these companies to protect brand integrity while minimizing revenue loss or claims resulting from inferior counterfeit goods.”
Percept technologies include formulation and consultative services to assist manufacturers and brand owners in confidently detecting whether their goods are authentic or are being counterfeited.
PolyOne provides confidential, expert assistance with technology choice, design, usage, process, product, and specification development. These services help to shorten product development times and maintain quality levels. The Percept spectrum of technologies can be tailored to a wide variety of polymers, processing conditions, end-use applications, and range of authentication techniques based on overt, covert, or forensic-based identification solutions.
PolyOne Corporation, with 2013 revenues of $3.8 billion, is a premier provider of specialized polymer materials, services and solutions. The company is dedicated to serving customers in diverse industries around the globe, by creating value through collaboration, innovation and an unwavering commitment to excellence. Guided by its Core Values, Sustainability Promise and No Surprises PledgeSM, PolyOne is committed to its customers, employees, communities and shareholders through ethical, sustainable and fiscally responsible principles. For more information, visit www.polyone.com.
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Marketing Communications Manager, Asia
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